Amarrass Records was established in 2009 with the aim to deliver a world music experience that is inclusive, accessible and sustainable. Guided by the principles of fair trade, we are committed to the production of quality music in a sustainable way and to create an environment that encourages and nourishes the creative spirit of musicians and music lovers. We reinvigorate traditional forms of expression in music and the arts by staging world-class music events, music production & distribution, and education. The label launched with a spectacular production of The Manganiyar Seduction, held at Purana Qila in New Delhi, India on November 27, 2010. Over 3500 people attended the show, which also marked the release of the first album on the Amarrass label. 

The name Amarrass is significant. A literal translation means “eternal essence”… this is how we feel about music. We often listen to music in flashes and fleeting moments, but its impact is long lasting. What stays with us are everlasting melodies, the glorious beats, an essence of the moment captured in rhythm. Built on a shared vision, passion and love for music, Amarrass Records is our attempt at finding and creating new solutions to address old issues and find a sustainable way forward to preserve, promote and enhance music that matters.

"The men behind Amarrass Records aren't anthropologists, they want to make traditional folk music cool enough for india's urbane." - Motherland Magazine

We look forward to working with like-minded organizations, companies and individuals on our various initiatives. Please have a look at our Partnership Proposal (download .pdf) to find out how.   

-----------------------

AMARRASS AND OUR ARTISTS IN THE NEWS:

May 28, 2014 - "An interview with sindhi sarangi legend Lakha Khan" "If you want to preserve music and heritage, people need to meet musicians personally and create an awareness about the idiosyncrasies of individual artists." The Indian Express

May 22, 2014 - "Rajasthan at Roskilde" Barmer Boys perform at Roskilde festival in Denmark on July 3, 2014 The Indian Express

May 22, 2014 - "Lakha Khan, sindhi sarangi maestro to perform in Delhi" The Business Standard

May 5, 2014 - "Sounds of Rajasthan take Indian Embassy by storm" Barmer Boys perform in Washington D.C. on April 26, 2014 The American Bazaar

Apr 27, 2014 - Barmer Boys on WFMU FM WFMU Transpacific Sound Paradise with Rob Weisberg

Apr 24, 2014 - Folk music group Barmer Boys take on USA Planet RadioCity 91.1FM

Apr 23, 2014 - Standing ovation for Barmer Boys in California "A spectacular performance" The Times of India

Apr 19, 2014 - Interview with Amarrass Records co-founders Ashutosh and Ravneet""Amarrass Records radiates Rajasthani roots" WFMU Transpacific Sound Paradise

Mar 25, 2014 - US meets Rajasthan "Adding a Sufi flavor to the jazz-rich air" Barmer Boys perform with the Ari Roland Jazz Quartet - The Times of India

Mar 23, 2014 - Barmer Boys feature in the article "Jazz Like That" "collaboration with the Brooklyn, NY based Ari Roland Jazz Quartet at the Delhi Jazz Fest on March 28" The Indian Express

Mar 21, 2014 - Barmer Boys feature in the article "Bryan Adams of Sonepat" "Musicians from small towns cultivate a new fan following with a bit of the old and a bit of the new" The Hindu

Feb 8, 2014 - Pull of the Strings Jemima Raman's review of 'At Home: Sakar Khan'... "Mind blowing... the folksy tunes take us gently by hand and guide us through the riffs and valleys of Rajasthan's folk music.. At Home is all you need to feel at home with the kamancha" Financial Chronicle

Jan 5, 2014 - A Musical Interlude "We were there to see other boys. More talented boys. Much more talented boys... Barmer Boys.. A fine evening immersed in the sounds that emerged from the Rajasthani desert" Meera Subramaniam's blog

Dec 30, 2013 - Celebrating Legends Barmer Boys perform at Chandralekha and Dashrath Patel Memorial in Chennai The Hindu

Dec 5, 2013 - "Madou Sidiki Diabate - Live in India"  listen to the complete album on radio CKCU - Ottawa CA Community Radio

Oct 22, 2013 - "The Gold of TraditionThe Pioneer

Oct 5, 2013 - "Amarrass Records featured in India Music Week Oct -13, 2013" India Music Week

Sep 11, 2013 - "Obituary: Sakar Khan - Musician who worked with Shankar, Menuhin and HarrisonThe Independent

Aug 12, 2013 - "Kamaicha maestro Sakar Khan deadThe Hindu

Jun 9, 2013 - Of Independent Tunes and Maverick Minds Amarrass Records in Business Today

June 2013 - "Cardiff hosts WOMEX, Ankur Malhotra of Amarrass Records on WOMEX Music Showcase JuryFolk Wales

May 21, 2013 - "Passion for PreservationNBC15 News

Apr 14, 2013 - "Global Notes: Lakha Khan's MusicWBEZ 91.5 Chicago Public Radio

Apr 14, 2013 - "Lakha Khan - Critic's Pick (Edd Hurt)Nashville Scene

Apr 14, 2013 - "Indian sarangi player Lakha Khan wows US audiencesNY Daily News

Apr 13, 2013 - "Lakha Khan: Magical Music from the Land of KingsChicagoMusic.org

Apr 11, 2013 - "Lakha Khan continues father's musical destinyChicago Tribune

Apr 10, 2013 - "Experimental April: Ustad Lakha Khan in NashvilleTheatre Intangible

Apr 8, 2013 - "Renowned Indian folk musician Lakha Khan to perform at IU BloomingtonIndiana University

Apr 4, 2013 - "Bringing India to Salem - Sensational India event feaures Lakha Khan, Ankur Malhotra of Amarrass Records at Peabody Essex MuseumThe Salem News

Feb 18, 2013 - "Art Fever in DelhiHindustan Times Brunch

Feb 2, 2013"From Marwar, a unique ensemble of equals" Amarrass Records artists Manganiyar Seduction and Lakha Khan in LiveMint.com

Dec 5, 2012"City gets doused in desert music" Amarrass Desert Music Festival 2012 in Deccan Herald

Dec 3, 2012"The 2nd edition of the Amarrass Desert Music Festival ends on a high octane note" Blouin Arts Blog

Nov 2012"Performance Issue: The Desert Sessions " The men behind Amarrass Records aren't anthropologists, they want to make traditional folk music cool enough for India's urbane Motherland Magazine

Nov 29, 2012"Sound Sources: A New Recipe for Recording" Amarrass Records in Fast and Wide (Pro Recording Blog)

Nov 28, 2012"Amarrass Desert Music Festival is here" Amarrass Records in The Hindustan Times

Nov 24, 2012"BBC Radio The Strand Broadcast" Ankur and Ashutosh from Amarrass Records on BBC Radio

Nov 24, 2012"Shifting Sands" Amarrass Desert Music Festival preview in HT Brunch

Nov 11, 2012"Blend it like Barmer Boys" Barmer Boys The Indian Express

Nov 8, 2012"Delhi gets to jive with Barmer Boys" Amarrass Records in Daily Mail (UK)

Sep 11, 2012"Preserving Folk Music of India" Amarrass Records in China Daily

Sep 3, 2012"Get to Know the Folk" Amarrass Records in The Indian Express

Aug 23, 2012"Manganiyar Musical Legacies Fade With Next Generation" - India Ink - The New York Times blog

Aug 22, 2012"Preserving the Passion of India's Roots Music" Amarrass Records in The New York Times (print edition, online)

Aug 12, 2012"All together now: The quest to save Indian music" Amarrass Records in UK's The Independent (Sunday edition)

July 8, 2012 - Mitha Bol nominated for Best Folk Album of the Year for the 2012 Global Indian Music Academy (GiMA) Awards - GiMA website (nomination announcement)

May 8, 2012"Selling folk to the world" - DNA Jaipur (pdf file)

April 14, 2012 - Banko Ghodo reviewed in Hindustan Times "Not Souled Out" " This album shines a warm light on performers who are respected within their communities but are hardly known outside Rajasthan."

April 2012 - Amarrass Records featured on National Public Radio (NPR's) Weekend Edition. Download the story here (mp3 file) 
npr-amarrass

March 18 2012 - Amarrass Records featured in an article on the LP "The Return To Silence" in the Indian Express 

February 2012 - Amarrass Records featured in Rolling Stone India February edition: "Folk Featuring Folk"
amarrass records-rolling stone-feb2012-550px

February 6, 2012 - Amarrass Desert Music Festival featured in the Festival Fever article in Business Standard Weekend edition

February 3, 2012 - Mitha Bol reviewed in Hindustan Times - "A season of breakthroughs" - "4.5/5 stars - It's an album for any season of the year, for any time of the day"
mithabol-ht-feb3-2012

January 9, 2012 - Mitha Bol featured as a highlight album of 2011 on WORT 89.9 FM Madison's Global Revolutions program

January 7, 2012 - The Amarrass Desert Music Festival featured on BBC Radio, The Strand (minute 6:37 onwards)

January 7, 2012 - "The Amarrass Desert Music Festival: An Oasis of Desert Artists from Thar, Sahara" on Buzz in Town Delhi edition

December 1, 2011 - Amarrass Desert Music Festival pictures on NH7 

November 29, 2011 - "Tunes from the Desert" - Indian Express post-show coverage 

November 28, 2011"Riff from Sahara" The Financial Chronicle

November 28, 2011"Sounds of Harmony" - The Asian Age

November 24, 2011"Meeting of Thar & Sahara musical legacies"Deccan Chronicle 

November 24, 2011 -  Featured in the TimeOut Mint Planner on Wall Street Journal's livemint.com

November 23, 2011"For Young Music Label, Tradition is the Key" - The New York Times blog article in the Global edition: India Ink

November 14, 2011"The Sand Trap" Indian Express 

November 12, 2011 - "Sand Tunes To Bluesy Charm" - Hindustan Times Brunch 

November 1, 2011 - "Vieux Farka Toure to perform in India" - Rolling Stone India 

October 30, 2011 - "Rustic Tunes: Bringing Folk to the Fore" - The Sunday Guardian 

September 4, 2011 - "Music From The Desert" Indian Express 

indianexpress-art-sep4-2011

June 18, 2011"Viva La Vinyl" The Telegraph, Calcutta 

April 16, 2011 - "Delhi joins effort to revive vinyl magic" Mail Today article in the Delhi edition

mailtoday-april162011s

 

March 4, 2011 - "Black is Back" Hindustan Times article on the revival of vinyl in India


Amarrass news 2010: Press coverage for The Manganiyar Seduction

The Guardian UK  :  MSNBC  :  Times of India  :  TIMEDainik Bhaskar

The Better India  :  Buzzintown  :  For The Music  : DayLife.com

TimeOut Delhi  :  HT Brunch  : Mint.com (Wall Street Journal)  :   NPR

HT Brunch (post show review)  :  Hindustan Times

In the blogosphere: Delhi Belly  :  Pooja Sodhi  :  Whazzup Delhi  :  LiveShots.in

NDTV

NewsX Channel: Dim lights

Events

LAKHA KHAN 'Back to the Country' US Tour... 03.10.14 - 17.10.14 | 19.30
Amarrass & FOM // FRI, 17 OCT // MENWHOP... 17.10.14 - 17.10.14 | 19.30
AMARRASS MUSIC FESTIVAL / 21-22 NOV 21.11.14 - 22.11.14 | 17.00

Contact

Amarrass Records India Pvt Ltd
301 Skipper Corner, 88 Nehru Place
New Delhi 110019 INDIA
+91-11-46661200
amarrassrecords@gmail.com

US Office: Amarrass Records
2124 E. Main St., Madison, WI, 53704
+1-608-334-0583

Amarrass-Music-Festival-2014-Nov-21-22

Amarrass on Facebook

ALBUM CATALOG

amar006-07-08-poster-252px

amar004-005-ad-260px

bankoghodo-poster-v3-260px

mithabol-poster-v2-260px

Amarrass Society for Performing Arts

society_ad

VIDEO: Amarrass on YouTube

amarrass-youtube-channel1-260px

Amarrass on Twitter

Twitter-right-bar

Our Partners

45 260x360 amarrass-womex-252px