Content Licensing forms an integral part of Amarrass’ business strategy. Amarrass Records, as a producer and publisher of content, and artist representative for musicians and bands on the company roster, is in a unique position to leverage musical compositions, songs and audio/visual materials for use in a variety of environments and settings. We have an extensive catalogue of traditional Indian, contemporary fusion, folk and instrumental music with hundreds of high fidelity recordings (including studio, and those made in the field) for use in film, documentaries, TV/Television programming, news and features, advertisements, radio, theatre, animations, computer games, corporate presentations, conferences, websites, museum displays, retail, trade shows and more.
Our content is also suitable for IVRS and messaging systems, caller tunes, ringtones and call waiting music.
And yes, it works as elevator music as well!
Licensing clients have included Bloomberg Television, FabIndia, Songlines Magazine, Associated Press, Delhi International Photography Festival, The Great Wash Yatra and more.